Launch your luxury store with a .boutique domain
$37.99 /yr$4.99 /1st year
For first year Save 87%
About the .boutique domain
A quick overview to help you choose and register a .boutique domain
What is a .boutique domain?
.boutique is a generic top-level domain (gTLD) created for retail, fashion, and other boutique-style brands. It’s open for general registration, with no special geographic eligibility rules.
Who is a .boutique domain for?
A .boutique domain works well for independent shops, fashion retailers, luxury brands, and curators who want a polished, memorable web address. It suits both niche stores and growing retail businesses.
Why choose a .boutique domain?
A .boutique domain helps people understand your website at a glance and gives your brand a clear, memorable web address. It supports consistent use across your site, email, and marketing as your business grows.
Domain information for .boutique
TLD
.boutique
TLD type
gTLD
Minimum registration period
1 year
Maximum registration period
3 years
Is privacy protection supported
Yes
Is lock supported
Yes
Is IDN supported
Yes
Is DNSSEC supported
Yes
ICANN fee
$0.20
Why register your domain with Hostinger?
No technical knowledge required
24/7 expert support
Free domain privacy protection
Free coming soon page or link in bio site
Competitive pricing
Tips
How to get the best domain name
1. Include your brand name
Use your brand name or keywords to boost recognition and visibility in search results.
2. Keep it short
Domain names under three words are easier to read and remember.
3. Less is more
Avoid hyphens, numbers, slang, and hard-to-spell words.
4. Think about your audience
Choose an extension that fits your audience, whether it’s local or global.
5. Act fast
Great domains sell quickly — search and secure yours today.
Explore other domain extensions
.boutique domain FAQs
What does a .boutique domain mean?
A .boutique domain is commonly used by shops, brands, and services linked to fashion, style, or specialty retail. It originally suggested a small, curated store, but today it mainly signals a niche or premium feel.
Is a .boutique domain trusted?
Yes. .boutique is a real top-level domain, so it works in browsers, email, and search engines like other extensions. It is managed through an official registry, which helps keep the namespace valid and stable.
Is a .boutique a good domain?
Yes, if your brand fits fashion, retail, or a curated service. Search engines treat .boutique the same as other extensions for SEO, so relevance and content matter more than the ending.
Should I choose a .boutique domain or .com domain?
Choose .boutique if you want a name that matches a style-focused or niche business and the .com is unavailable. Choose .com if your audience expects the most familiar extension or you want the broadest default recognition.
Who can register a .boutique domain?
Anyone can register a .boutique domain. It is an open extension, so you do not need to meet special industry, location, or membership requirements.
Are there restrictions on .boutique domains?
Yes, but they are standard domain rules. The name must be unique, use allowed characters, and avoid reserved or prohibited terms set by the registry.
How much does a .boutique domain cost?
At Hostinger, a .boutique domain costs $4.99 for the first year. After that, the renewal fee is $37.99/year.
As Hostinger is an ICANN-accredited registrar, your domain is managed securely. Auto-renewal helps prevent expiration, and 24/7 support is available. You can also transfer your domain to Hostinger at any time.